I built Accounselor because I was tired of generic advice.
I've spent over a decade across small online retail, SaaS, agencies, and digital-marketing shops. The pattern I kept seeing wasn't bad founders — it was good ones stuck on the same handful of avoidable problems, with no one sharp to talk it through with. Accounselor is what I wish I'd had on the other side of those conversations.
The short version.
I'm William Cooke. The last decade has been small-business work — online retail, SaaS, web-dev and marketing agencies, plus a few side operators that never made the news. The kind of businesses that do real revenue and don't ship a board deck.
What I kept watching: the same diagnostic conversations across very different businesses. Pricing wrong. Audience wrong. The owner working on the third-most-important lever because they couldn't see which one was actually moving the numbers. Pay $5–10k for an engagement and you'd get three good questions and a slide deck — useful, but not the work.
Accounselor is the work, automated where it should be: an adaptive interrogation, a clear diagnosis, three ranked moves, and a 30-day plan you can actually start on Monday. Free preview for the diagnosis — the easy part — paid for the rest, because the rest is what actually changes the trajectory.
The goal isn't to replace consultants. It's efficiency — small operators spending less time stuck and more time building. Work with purpose, fewer wasted weeks. A better next quarter for the people actually doing the work.
Honest about the shape of it.
Is
A sharp second opinion
Specific, sequenced, ready to ship
Tuned for $10k–$500k/mo operators
Honest about what it doesn't know
Isn't
A substitute for your judgment
A generic listicle of best practices
Built for VC-track founders chasing $1B
A black-box oracle pretending to be sure
How the model is tuned.
Three deliberate choices that make the output feel like a consultant did it, not an LLM.
- 01
Adaptive interrogation
Most AI tools take your prompt and answer. Accounselor asks 5–7 sharp follow-ups first — the same way a sharp consultant would refuse to answer until they understand the shape of your business.
- 02
Ranked, not listed
Three recommendations, ordered by leverage. Each with a one-line rationale. No 17-bullet list of generic best practices.
- 03
Sequenced over 30 days
A plan you can run against, week by week. Plus risks to watch and reflective questions to pressure-test the advice yourself.
— William Cooke, Founder & operator-in-residence, Accounselor
If something in your plan was useful — or wasn't — I want to know. The fastest way to make this thing sharper is hearing where it missed.
Reach me · [email protected]
§06 — Try it
The product is the
best version of this page.
Free to start · No card · 5 min