01
Reposition around outcome, not capabilities
Why this matters for you
Your homepage leads with services (branding, web, content) but buyers are comparing on the business outcome they'll get. Outcome-led positioning is the cheapest way to lift inbound conversion.
What to do this week
- Rewrite your hero around the single outcome your top 3 clients hired you for.
- Audit 5 competitor sites — note where outcome language appears vs. capability lists.
- Replace your services grid with 3 outcome-named offers, each anchored on a result.